Let’s make the revolution fly, fashionable and irresistible.

Let’s make the revolution fly, fashionable and irresistible.

Homegirl is a verb.

Homegirl means to show up. To tend. To nurture. To fight. and to envision new possibilities for each other and the world. Homegirl HQ is a Black & women-owned cooperative, creative design studio + shop. We design apparel, adornment, and radical self-care at the intersection of what’s poppin’ and what’s possible. 

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who we are

Homegirls are the pulse of the revolution. We emerge from all different identities to create a girl gang of freedom fighters committed to pleasure, justice, joy, and liberation.

our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values our values

1.

Rebel

do it, even when your voice trembles and also take care, because self-care and radical love are rebellious

Audre Lorde x Toni Morrison

2.

Represent

show up with your armor and adornment

Marsha P. Johnson x Sylvia Rivera

3.

Revolutionize

change the game, re-write the rules, demand equity, embody freedom

Fannie Lou Hamer x Grace Lee Boggs

4.

Make it irresistible

design freedom spaces that look, feel, sound, smell and taste irresistible 
let’s get free, together

Toni Cade Bambara x Flo Kennedy x Ntozake Shange

At Homegirl HQ, we unapologetically center the stories of feminist and justice-seeking women, femmes, and gender-expansive folks.

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